“We estimate that 50 deaths could be prevented each year if all riders wore the safest helmets available. That is why I am delighted to be announcing additional SHARP ratings today at the same time as the new and improved SHARP website is launched. “By making sure that motorcyclists have access to the best safety information, promoting further training and safe riding, and reminding drivers to look out for bikers I hope that we can improve safety for motorcyclists and reduce the number of tragedies we see on the roads each year.”All helmets must meet minimum legal safety standards but the SHARP scheme uses a wider range of tests to provide riders with more information on how much protection a helmet can provide in a crash. The objective advice, which includes important guidance on how to select a good fitting helmet, will help riders to choose the safest helmet suitable for them. The SHARP tests – which award ratings of between one and five stars – show that the safety performance of helmets can vary by as much as 70%. With helmets across a wide price range scoring highly all riders should be able to find a high performing helmet in a size and style that fits them and at a price they want to pay. The new website was developed in response to feedback from consumers and the motorcycle industry and SHARP is inviting motorcyclists to continue giving feedback on the new site so that it best meets their needs. To tackle the disproportionate number of motorcyclists killed and injured on the roads the Department for Transport also runs THINK! campaigns including the ‘Named Riders’ TV and radio adverts. THINK! currently has a presence at the British Superbike Championship (BSB) for a seventh consecutive year.