SHARP is being awarded a Prince Michael International Road Safety Award and the 2013 FIM (Federation Internationale de Motocyclisme) Road Safety Award. Transport Minister Robert Goodwill said in response to the honours:

“We estimate that 50 deaths could be prevented each year if all riders wore the safest helmets available. That is why I am delighted that SHARP is being recognised for its work of offering objective advice to motorcyclists over the past six years. “I hope these awards will help to highlight the valuable work SHARP does by making sure that motorcyclists have access to the best safety information so that we can improve safety for motorcyclists and reduce the number of tragedies we see on the roads each year.”

SHARP was presented with the Prince Michael award in recognition of its outstanding contribution to imrpoving road safety at this year’s Motorcycle Live Show at Birmingham’s NEC. The FIM (Federation Internationale de Motocyclisme) annual Road Safety Award will follow, recognising its achievements in helping motorcyclists.