Motorcyclists represent one of the most vulnerable road user groups and typically represent 1% of traffic but 19% of fatalities each year in the UK. Significantly, around 80% of all motorcyclist fatalities and 70% of those with serious injuries, sustain head injuries. Research in 2007 estimated that up to 50 lives could be saved each year if all motorcyclists were to wear helmets scoring highly in the SHARP assessment.